You can’t keep brilliance; you have to let it shine.

On Purpose

– In flow with heart

Sadé is an employee engagement expert focused on increasing work performance by empowering staff to be emotionally committed to their companies. We empowered her company by developing her corporate identity and start-up brand collateral. After the marvellous logo was finalised, designing the rest of the items was a cake walk.


A pink and black inspired design with geometric gold pattern detail applied to the business cards and z-fold brochure.


Project Description

Corporate identity items included:

  • Brand Logo conceptualisation & development
  • business card design, including speciality print finishing
  • Letterhead and e-mail signature design
  • Z-fold corporate brochure design

Project Details

  • Client: On Purpose
  • Date: February, 2017
  • Category: Graphic Design, Branding

Project Participants

  • Art-Director: Evette Crouse
  • Designer: Evette Crouse
  • Manager: Rolene Pieterse

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