Since 1974, Pennells has grown from a small family-owned business into one of the leading manufacturers of high-quality commercial, industrial and agricultural plastic storage products in South Africa.
In 2016 we were approached by the owners to revamp and rejuvenate the Pennells brand. This full scope projected included a new look for the logo, new outdoor branding and of course new branding on the tanks.
One of our main objectives was to increase the online presence of the brand and establish convenient channels of communications such as Facebook for clients to inquire and order tanks. A new e-commerce website was created to ensure a more convenient way of shopping for potential contractors and clients. Local adverts on digital screens throughout the Limpopo Province ensured that the new brand received the necessary exposure it deserved.
The project was completed in mid-2018 with proper training given to the key personnel on maintaining the new online marketing channels. Since our appointment, we had a Social media community growth of over 2270 with multiple leads and sales generated via social media and the website.