Probably the most effective, instantaneous channels to generate feedback from consumers. Social Media marketing is big, and it’s not going away anytime soon. With over 1 billion users on Facebook, and approx. 19.69 million users in South Africa alone, it’s much more than just social platforms, it’s advertising opportunities.

Instagram, Facebook, LinkedIn and Twitter are inter-linked platforms, or networks, that the modern-day marketer can use as a tool to gain instant insight in the on-line audience’s interaction with your companies’ product or service. These channels help people to discover brand, products and promotions and builds relationships with customers for long lasting loyalty.

A wide variety of mediums like styled images, GIFs, and videos are shareable as posts on these platforms. Depending on your advertising budget, these posts distributes to a viewership outside your companies direct following, targeting audiences who have a categorized interest in what you are selling. Truly making it one of the most cost-efficient marketing channels.