1. Home
  2. /
  3. Social Marketing
  4. /
  5. Social Media Marketing. Yes, it’s important.

Social Media Marketing. Yes, it’s important.

Probably the most effective, instantaneous channels to generate feedback from consumers. Social Media marketing is big, and it’s not going away anytime soon. With over 1 billion users on Facebook, and approx. 19.69 million users in South Africa alone, it’s much more than just social platforms, it’s advertising opportunities.

Instagram, Facebook, LinkedIn and Twitter are inter-linked platforms, or networks, that the modern-day marketer can use as a tool to gain instant insight in the on-line audience’s interaction with your companies’ product or service. These channels help people to discover brand, products and promotions and builds relationships with customers for long lasting loyalty.

A wide variety of mediums like styled images, GIFs, and videos are shareable as posts on these platforms. Depending on your advertising budget, these posts distributes to a viewership outside your companies direct following, targeting audiences who have a categorized interest in what you are selling. Truly making it one of the most cost-efficient marketing channels.


Keeping ahead of COVID-19

This rapidly evolving coronavirus (COVID-19) has imposed an unsettling situation upon our community and its businesses. In an effort to keep our community safe, idea.list would like to urge you to stay informed by visiting www.sacoronavirus.co.za for official government updates on COVID-19.